The Dusty Cover: A Missional Third Place Story
Over the last eight year, my wife & a small community of missional voyageurs have been living and serving in the West End of Winnipeg, MB, an inner city neighbourhood in the heart of downtown. Our initial commitment to neighbourhood was that we would not only do ministry in the area, but would make it our home as well. To that end, we bought a duplex (an abandon gang house of some disrepute), where we live in something of an intentional community.
After several years, building relationships with our neighbours, laying the foundation of reconciliation (i.e. white & First Nations; middle class & poor, etc.) and beginning to build bridges of collaborative service, we realized that there had been a shift. Winnipeg, being the coldest city in the world of it’s size or larger, has very long and harsh winters. As a result, the street culture that often emerges in other inner city communities was not as vibrant. For nearly 6 months of the year, people rarely saw each other except at the local market, bank or dodging traffic in a parka. This presented a very real challenge in building relationships.
At about this time I was beginning to become aware of the writings of Ray Oldenburg in respect to “third places”. We were also becoming aware of several such places being opened by others to connect with their communities. We were particularly inspired by The Ellice Cafe & Theatre, the dreamchild of our late friend Pastor Harry Lehotsky, and The Freeway in Hamilton, ON. We began to wonder if creating a missional third place was something we should pursue. We decided, after much prayer & consideration, to try it.
And so was born The Dusty Cover used bookstore. I won’t go into great detail about the store, as you can hope over the site and read for yourself. However, it was designed to create a welcoming and neutral space where people in our neighbourhood could connect with each other. The store is heavy on comfortable seating, a large section for kids books & activities (we run an inner city kids program twice a week), wireless internet access and free fair trade coffee. Prices on books are kept as low as possible.
Our initial plan was to have a small cafe/coffee house aspect to the store, but due to a lack of funding and limitations placed on us by the city, we had to pull back on those plans. If we are able to expand in the future, it is certainly something we would hope to be able to add, as it would offer a great appeal for people to sit and visit longer. In time…
We have now been open for nearly a year and have learned a great deal (with much more to learn). As John Perkins has mentioned about such ventures, it has not yet become financially self-sustaining yet. As a ministry we are building excellent relationships in the community, but learning to “grow” the businesses aspect is a serious challenge, especially in a depressed region of the city. This is, perhaps, our single greatest challenge at this stage.
Another challenge that must be faced by any such missional third place is the issue of neutrality. Be definition, third places are free of agendas, which seems to suggest that being missional is a conflict, even a contradiction. There is truth to this. The first thing to acknowledge is that missional third places are not completely neutral. We have clear intentions about why we are creating and/or participating in these third places.
However, while we have missional intentions does not mean we have to be agenda-driven. And neither should our commitment to create safe, neutral places make us compromise on our missional intentions. This is a very, VERY difficult balance to strike. If you make your space a bait-and-switch evangelism trap, it cannot truly be third place (or truly be missional). In the same way, if the relationships and service that happens out of the third place do not in some way draw people towards the God in whom we all find our hope, it isn’t missional.
At The Dusty Cover we wrestle with this daily. From what titles are shelved (and not shelved) to the nature of our inner city kids program to the volunteers we have involved, we are very careful that we make the space a genuinely safe place where people can relax, relate and invest into the community. We do not hide the fact that we are Christians, but neither do we beat people over the head with it. As we build relationship and people get to know us (and us them), it generally leads (in time) to invite them to our home for a meal or to hang out. Once we reach that level of friendship, it becomes a more natural place to explore issues of faith together.
Of course, the above paragraph is a VERY generalized and very brief description of how things can work, but the idea is that we face the challenge of being welcoming without compromise, respecting the individuals who come enough to seek genuine relationship, not simply “targets for conversion”.
There are, I am sure, hundreds of other questions people will have about the bookstore and third places in general. Have at it! I’ll respond as best I can.

Grace on 09 Jan 2009 at 4:12 pm #
Jamie,
I’m just getting around to reading all of the blog posts. Thank you so much for sharing your story.
You brought up several very important points, particularly the need to be genuine in pursuit of relationships that are not conditional.
I particularly see the investment in children as having potential long-term fruit whether or not conversion is evident immediately. Everything that provides moments of love and stability in the lives of children will contribute toward shaping who they become.
Jamie Arpin-Ricci on 09 Jan 2009 at 4:33 pm #
Thanks Grace. Indeed, the kids are a real passion for us, as they have yet to make some of the choices that have crippled others. It is overwhelming and amazing.
Laura Anne Mackay on 10 Jan 2009 at 6:01 pm #
So often our smallgroup (many of whom I think you know from the blogosphere) have chatted about The Dusty Cover. It’s something I think we’d love to have here.
So if you feel like creating a Scottish branch…let us know!
Jamie Arpin-Ricci on 10 Jan 2009 at 9:23 pm #
Thanks BK, I would LOVE it. First we have to make this one… pay the bills! lol
John Lunt on 12 Jan 2009 at 7:56 am #
Great story Jamie and I love the balance you are trying to strike. I’ve seen the folks that did use something like this as a blatant evangelistic effort
I met someone last year who started a ministry called Big Red Bus, it was designed to serve the community, but they brought in another ministry to work with them. It turned out to be a big evangelism crusade event. People in their community were already distrustful of the church. This gentleman said it took two years to overcome that reputation. However, they have been faithful. They do one “evangelistic” event a year, their children’s summer camp where they are unapologetically making Christ known.
During the rest of the year, they’re providing games and fun for PTA carnivals, they’re using the Big Red Bus to announce little league baseball games (it’s equipped with a powerful PA system), they’re using it as the sherrif department’s command center when they are having to do search and rescue up in the mountains. They are seen as servants in the community and now have a terrific reuputation. The cool thing though is that they don’t hide who they are. They are followers of Christ. He related how he was asked by the sherrif to serve as the Sherrif dept chaplain, and is now deputized himself. He oftne has men who are not believers come up to him at events and ask to talk to him about things like their marriages and problems they are having.
They turned a school bus into a third place, very much like you are describing. They have non-believers that volunteer to help out. It’s amazing actually and they make it clear. You don’t have to love my Jesus for me to love you. That makes it safe.
I pray the Lord helps bring in the finances to make the Dusty Cover a success and allow you to expand it.
I believe this is the Lord’s heart.
Jamie Arpin-Ricci on 12 Jan 2009 at 9:42 am #
Hey John,
Thanks for sharing the story. I am always excited to hear how different people respond to God’s call. Blessings!
Peace,
Jamie
Grace on 12 Jan 2009 at 10:10 am #
John,
That is a great story. I hope you will consider sharing it also as another missional story on your blog here. We hope to encourage, emphasize, and spotlight stories of real missional experiences and experiments.
rickmeigs on 12 Jan 2009 at 11:20 am #
John:
Man I’m glad you joined us over here at MT. I’ve missed you. We desperately need to hear stories like you and Jamie have shared. I’m with Grace, please consider posting this to your MT blog so I can index in Living in the Story.
Marla Saunders on 12 Jan 2009 at 12:37 pm #
Jamie, as always I enjoy reading about what you and your community are doing. I find myself spinning off ideas as I read about how others make this journey real, translate spirit into flesh and blood.
Prayers are with you…just wish my books were too!
Jamie Arpin-Ricci on 12 Jan 2009 at 4:44 pm #
Thanks Marla, that means a lot!
Peace,
Jamie
Missional Tribe on 14 Jan 2009 at 1:29 am #
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